PRODUCT DESIGNER
WHO SHIPS CODE

Product UI/UX · 3D & Motion · Code

I like the part where you figure it out

I’m a product designer, over twenty years in. I’ve built consumer apps people use every day, the web products businesses actually run on, and the connected devices some of them talk to. Different surfaces, same job: make a complicated thing feel obvious.

I run the research, own the experience end to end, and get to a working prototype in hours. I dig in with React and React Native, do motion and 3D design, and anything else creative I can get my hands on.

Lately I’ve been building the AI tooling my team designs with, including custom skills, rapid prototyping, and using it to generate frontend components and sync with Figma.

Products should be easy to understand at the worst moment, not just their best.

Scott Veltkamp

Scott Veltkamp

Lead Designer

Featured work

Air, water and scent for the home. Three devices, one screen.

Product Design, Design Systems, React Native

Purifier onboarding

Two of the three devices were already in people's homes and neither could reach a phone. The third did not exist yet. I was the only designer on it: I ran the research that set the product's direction, designed every screen for all three devices, and shipped the React Native that draws them.

View project details
The Somny home page, a pixel-art night sky behind the product's own headline.
Selection.

Automated TV for restaurants and bars. The right game on every screen.

Product Design, Rapid Prototyping, Design Systems

A tablet screen headed Which teams, with a suggested-for-you panel listing the Arizona Diamondbacks, Phoenix Mercury, Phoenix Suns and Arizona Cardinals beside four Arizona universities, each carrying its league and mascot, six of eight already ticked.

A bar can have thirty TVs and one remote nobody can find. This product changes every channel on a schedule so the right game is always on. I redesigned the setup a venue has to get through first, which was asking questions no bar manager could answer.

View project details
Bar top
Selection.

Somny · A character that actually looks like you

Brand, Product Design, Design Systems, Front-end

Somny logo

An image app I co-founded. You build a character out of your own photos once, then put it in any style or scene, and the pictures still look like you.

View project details
The Somny home page, a pixel-art night sky behind the product's own headline.

Hayward · The whole pool, in the owner's hand

Product Design, Design Systems, React Native

A tablet screen headed Which teams, with a suggested-for-you panel listing the Arizona Diamondbacks, Phoenix Mercury, Phoenix Suns and Arizona Cardinals beside four Arizona universities, each carrying its league and mascot, six of eight already ticked.

Pumps, heaters, lights and water chemistry, all run from a panel in the yard that most owners never learned to use. I designed the app that put the whole system in their hand, and drew the initial design library that carried it into the code.

View project details
Multi-screen
Pool at dusk

Somny · Everything automated except the judgement

AI Tooling, Content Design, Art Direction

Twenty-four finished images from six landing pages, the same handful of characters recurring across every topic.

A pipeline I built for my own company. It researches a topic, writes the page, generates every image, and stops at one screen where I choose and crop before anything ships.

View project details
The live graduation photos page.
The same character across six different landing pages.

What I do

Product design

I own the experience end to end: architecture, flows, interaction and motion. And the states most specs skip: empty, loading, error, offline, first run. Shipped on iOS, Android and the web, often with a piece of hardware on the other end.

User research

Generative and evaluative, and I run it myself. I recruit, write the guide and lead the interviews. Then I code the transcripts against a codebook, with checks on my own bias built in. When I look at competitors I want countable findings, not impressions.

Design systems

I start the component library while the design is still moving, so the two never drift apart. I have built one from Figma into React Native, and built one backwards, rebuilding the components to match screens that already existed. Either way the file and the codebase stay in sync.

Front-end code

I have been writing front-end since HTML and CSS were the whole job. Now it is React and React Native: design system components, screens, animated components and the styling underneath them, alongside the engineers who own the rest. I stay through the build, because the gap between a mock and a shipped screen is where a design gets lost. This site is one of mine: typed components rendered to static HTML, with no framework shipped to the browser.

Motion design

Motion is part of the interface, not a coat of paint on it. I design the transitions and micro-interactions, then either hand them off as Lottie or build them in the app myself. When a product needs a film I make that too, in After Effects.

Industrial design

The app is only half of a connected product. I design the enclosures alongside the software that runs on them: form development and rendered concepts the hardware gets built from. I work in Plasticity and Blender, with plugins I wrote for the repetitive passes.

AI tooling

When the tool doesn’t exist, I build it. A design pipeline that audits its own output and won’t ship a page below the bar. MCP servers that put Canva and FigJam inside the agent. The Claude Code skill my team structures its client work with, one dated decision at a time.

Scott Veltkamp inside a mirrored, crystalline art installation lit in blue, green and pink neon, one hand raised to his hair.

Experience

20+Years

Thirteen of them at Very, designing connected products and the mobile and web apps that run them. Before that, an agency doing web, print, motion and brand, a startup, and four years of freelance web design and development. In all of them I stayed with the work from the first sketch to the shipped build.

Est. 2004